UX is more than just usability.
Every $1 invested in UX can bring $100 in return.
UX involves much more than just designing appealing interfaces. It’s about aligning business goals with users’ goals. About considering advances in and limitations of technology in a way that is most convenient and intuitive for users.
Improve the quality of any digital product
Improve design decisions based on data and evidence
Reduce cost and wasted development time
Increase conversion rates
Improve customer retention and loyalty
Decrease the cost of customer support
UX designers don’t just focus on creating products that are usable; we concentrate on other aspects of the user experience, such as pleasure, efficiency and fun, too. Consequently, there is no single definition of quality user experience. But we believe a good one will meet a particular user’s needs in the specific context where he or she uses the product.