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Product design involves crafting user-centered, functional, and esthetically pleasing products. It combines esthetics, usability, and functionality to create solutions that resonate with users and meet their needs.

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UX

The guide to digital product design

Making an intuitive and user-friendly digital product is a complex process. It usually includes steps such as market research, ideating, prototyping, validation, and constant development - and teamwork of many months involving many product designers. explore how the design process looks in the digital world, including best practices and recommended tools from our team of product designers.
Sebastian Janiec

Sebastian Janiec

on Feb 23, 2024
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UX

Product design stages: how to make a product modern and accessible

We will show you how to ensure your product design is in line with the necessary accessibility and inclusivity requirements. Read on to discover how to meet the needs of a diverse audience.
Sebastian Janiec

Sebastian Janiec

on Dec 21, 2023
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UX

Top 25 product design tools

Learn how to streamline your work with top product design tools. Find the recommended software for discovery, design, and testing.
Sebastian Janiec

Sebastian Janiec

on Nov 23, 2023
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UX

Guide to a project kickoff meeting — UX Design

The kickoff meeting is an essential stage of any software development process involving UI and UX design. After the ideation workshops, during which the software design and development team work hand in hand to understand and act upon the business requirements of the product, the kickoff meeting is the chance to agree on the strategy and tactics for a project’s success. So, what is the nature of this meeting, what goals should it meet and how should it be conducted to ensure a clear and efficient path for the work that has to be done?
Piotr Bogucki

Piotr Bogucki

on May 5, 2023
Thumbnail of an article about Product design vs UX design — what is the difference?
UX

Product design vs UX design — what is the difference?

The creation of a product, whether physical or software, is a challenging process. It is complex and consists of many stages. It also requires a team of various experts, each of them having a different set of skills and experience. Sometimes the positions might seem similar, almost the same even. Especially in the digital design realm, the responsibilities of particular individuals might overlap, which surprisingly could empower this complex and hard process. There are a lot of misconceptions surrounding the responsibilities of product designers and UX designers.
Maciej Brzóska

Maciej Brzóska

on Nov 3, 2022
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UX

How to use the Google HEART framework to set up user-centered metrics

A seamless user experience is essential if you want your software to work effectively and fulfill its business objectives. However, building a user-friendly app or website is only possible with thorough UX research. The larger the organization, the more difficult it can be to collect the data. To meet the needs of large-scale businesses, in 2010, Google UX research experts came up with a perfect way to measure the user experience. They created the HEART framework that specifically targets this kind of measurement.
Sebastian Janiec

Sebastian Janiec

on Oct 7, 2022
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UX

Key principles of Digital Product Design

How to create an outstanding digital product? With so many unlucky startups, an ever-changing market, and an extremely high demand for digital products, everyone needs an answer to this question. This article will try to explain what exactly a digital product design is, the steps to accomplish it, and its main objectives. Dive in to find out the main principles of digital product design and how you can implement them in your design process. Product design is a process that includes every step taken to bring a product to life, starting with the initial vision up until the final product launch and its future iterations.
Marta Rogala

Marta Rogala

on Oct 3, 2022
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UX

Why is discovery research essential for your product?

One of the biggest mistakes while creating a new software product is neglecting discovery research. This fundamental part of product development can help you understand the market and create a product best-suited to customers' needs. This investigation process gives a deep understanding of what customers want, expect and worry about, therefore it will benefit users, the development team and the growing business. It makes the process of software development so much smoother. Discovery research, also called exploratory or generative research, is an investigation process designed to help understand users' needs.
Sebastian Janiec

Sebastian Janiec

on Aug 17, 2022
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UX

Product discovery — how to start smart with your app development

Developing a new application is quite a challenge. Doing it from scratch requires hours of research, a lot of time spent, and a substantial sum invested. The worst thing you can do is to develop a software product in a hurry – this leads to building an app with some cool features instead of developing a product that will be essential to end-users. To avoid such a situation, you should focus on understanding the users’ needs and requirements thoroughly. This is where product discovery comes in. Let’s take a look at why the product discovery process is such a big deal and dive deeper into each software discovery step you should go through to build a successful application.
Multiple authors

Multiple authors

on Feb 4, 2022
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UX

Data-Driven Design: how to define goals and metrics

What’s measured gets managed. Numbers have an important story to tell’. Whether Peter Drucker said this or not doesn't matter, it's true when designing digital products. Even if product design is often considered an art, it’s data collection that helps to create a better user experience. Web and application design choices should be based on real evidence about the user’s needs and behavior. Let’s explain what data-driven design is, why it is important, and how to define goals and metrics. Data-driven decision making is the process of creating user-friendly software or apps should always be guided by information about what works and what doesn’t.
Multiple authors

Multiple authors

on Dec 9, 2021
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