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User experience (UX) focuses on creating intuitive and enjoyable interactions between users and digital products or services. It involves user research, information architecture, wireframing, and prototyping to design interfaces that are user-friendly, accessible, and visually appealing.

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UX

Embracing UX in network technology and observability

Our webinar UX in Network & Observability emphasized the pivotal role of UX in ensuring success and innovation. This blog post clarifies key insights from the webinar, emphasizing the multifaceted benefits of UX, from brand enhancement and customer retention to data-driven decision-making and future-proofing.
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The guide to digital product design

Making an intuitive and user-friendly digital product is a complex process. It usually includes steps such as market research, ideating, prototyping, validation, and constant development - and teamwork of many months involving many product designers. explore how the design process looks in the digital world, including best practices and recommended tools from our team of product designers.
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Product design stages: how to make a product modern and accessible

We will show you how to ensure your product design is in line with the necessary accessibility and inclusivity requirements. Read on to discover how to meet the needs of a diverse audience.
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UX

Guide to a project kickoff meeting — UX Design

The kickoff meeting is an essential stage of any software development process involving UI and UX design. After the ideation workshops, during which the software design and development team work hand in hand to understand and act upon the business requirements of the product, the kickoff meeting is the chance to agree on the strategy and tactics for a project’s success. So, what is the nature of this meeting, what goals should it meet and how should it be conducted to ensure a clear and efficient path for the work that has to be done?
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The power of UX benchmarking in design and development

The market success of your software product depends on the user experience. Excellent user experience means higher user satisfaction, higher retention, increased customer loyalty, and steady income. To ensure a good user experience for your product, consider using UX benchmarking as one of your metrics. In this article, we will mostly focus on UX benchmarking and its key issues. UX benchmarking is a process where with the help of key metrics, you can assess your own product or compare it with competitor products.
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Product design vs UX design — what is the difference?

The creation of a product, whether physical or software, is a challenging process. It is complex and consists of many stages. It also requires a team of various experts, each of them having a different set of skills and experience. Sometimes the positions might seem similar, almost the same even. Especially in the digital design realm, the responsibilities of particular individuals might overlap, which surprisingly could empower this complex and hard process. There are a lot of misconceptions surrounding the responsibilities of product designers and UX designers.
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UX

How to use the Google HEART framework to set up user-centered metrics

A seamless user experience is essential if you want your software to work effectively and fulfill its business objectives. However, building a user-friendly app or website is only possible with thorough UX research. The larger the organization, the more difficult it can be to collect the data. To meet the needs of large-scale businesses, in 2010, Google UX research experts came up with a perfect way to measure the user experience. They created the HEART framework that specifically targets this kind of measurement.
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